New Age Digital Practices: Web Analytics, CDPs, and Predictive Models Impacting Sales and Marketing
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Posted Aug 30, 2023 3 min read
New Age Digital Practices: Web Analytics, CDPs, and Predictive Models Impacting Sales and Marketing

The rapid digitization caused by the pandemic has altered traditional sales and marketing strategies. The latest Harvard Business Review article highlights the introduction of new digital practices like new age web analytics, customer data platforms, and predictive models, positioning them as a pivotal role in directing successful marketing and sales drives.

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