The Whitespark team required a tool that could streamline their social media management, allow them to engage directly with their audience, and provide robust analytics. Enter Fanbooster, the platform that they call their "social media management soulmate." Challenge: Managing multiple social networks took up too much time and delayed responsiveness Solution: Streamline the process with the Social Inbox One of Whitespark's biggest challenges was having to navigate multiple social sites a day. Not only did this take up too much of their time, it also delayed their responsiveness and resulted in a sporadic posting schedule. With Fanbooster, they have one