Benchmarking is as old as a commercial business. Website metrics and data analysis on the other hand are relatively new. Whether you are benchmarking the performance of small businesses or industry giants, you can use website metrics to evaluate your chances of success, by understanding the market.

Combining your competitors' website metrics with your competitive benchmarking takes you into a new dimension. You'll be able to gauge your marketing channels' performance or your campaign results per traffic source against your competitors.

In this article, we'll show you how using website metrics to benchmark your performance against competitors can benefit your business. Learn which website traffic and engagement metrics to benchmark and why each metric matters.