At dotMailer, we like to help our customers find new ways to improve their email marketing. And often, when doing this, I think back to one of the jobs I had before I came to dotMailer.

Many years ago in another life before dotMailer, I worked at a major bed retailer. It was good work (and I certainly knew my futons) but, thinking about it now, it's represents a great example of a business that was really missing a trick with email marketing.

Let me explain...