One of the biggest outcomes of the COVID-19 pandemic has been the rapid growth in eCommerce. Total online sales growth in the UK rose by 36.6 per cent year-on-year in 2020 – the largest growth seen since 2007, according to data from the I MRG Capgemini Online Retail Index .
However, the latest digital marketing buzzword is Social Commerce (sCommerce). If you're an eCommerce brand, you've probably already heard of it and if you haven't, we're here to tell you why you should. 
sCommerce is the process of selling products directly through social media sites. Unlike eCommerce, which refers to a shopping experience through a dedicated brand's website or app, sCommerce allows users to spot an ad...