Advancements in AI have some people concerned. I understand that. I have seen ChatGPT write some clever things, causing me to wonder if my work will soon be done by machines. After using the generative AI tool for more than a year, though, I am a lot less worried.

That's because gen AI tools still need humans to create quality content. When it comes to writing, humans must input the prompts and then assess the output and often edit it. Gen AI tools are another tool in my toolbox, much like Google Search or my MacBook. They help me do my job better and faster. But they can't do it alone.

It's the same for sales and enablement teams. AI-enhanced tools act like digital assistants that automate processes and analyze content and data, allowing you to focus on more strategic functions and increasing your productivity.

The key is knowing how AI-enhanced enablement can help. You don't have to bow to the AI overlords, but you do have to collaborate with them. Because if you don't, your competitors will-and you'll be left behind as prospects buy from them and not you.