EngageCast is a one-of-its-kind podcast that brings to light riveting growth stories powered by WebEngage. This episode features Siddharth Dwivedi, Co-founder and Head of Marketing at Vaizle - social media analytics tool. Here, he talks about the criticality of adopting a sympathetic tone in every brand's communication strategies. He shares some significant examples of brands adapting to the new normal and stories of backfires on the brands that remained stiff with their insensitive communications.