We all know that a successful product launch can help you grow your business and meet your goals. But how do you make sure that your next product launch hits the mark?

Elise Beck, Wistia's Director of Product Marketing, and Taylor Corrado, Wistia's Senior Director of Brand Marketing, can help with that.

At INBOUND 2023, Elise and Taylor shared insights into how they think about product launches. They uncovered helpful strategies, tactics, and tips to make your next launch a success. And in this blog post, we'll share a recap of their presentation - and take you behind the scenes of a Wistia product launch!