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ICP B2B Strategies: A Complete Guide for Business Growth
In the world of B2B, Ideal Customer Profile (ICP) strategies are the secret sauce to driving sustainable growth. By focusing on high-fit accounts, businesses can maximize their marketing ROI, improve sales efficiency, and build long-term customer relationships.
But what exactly is an ICP, and how can you leverage it to fuel your business growth? Let's break it down step by step.
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