The Messy State of Product Syndication for Brands
Associated with
Peter Crosby Peter Crosby
Rob Gonzalez Rob Gonzalez
6 min read
The Messy State of Product Syndication for Brands

Retailers want their digital experiences to be unique, which is why product pages, site navigations, and merchandising strategies change from retailer to retailer. Rob Gonzalez, Salsify co-founder and CMO, explains the messy state of product syndication.

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