You've put a ton of work into creating and launching a social media campaign, and now it's over. But how well did your campaign do? Measuring your campaign metrics's impact is crucial to justifying your social media efforts, optimizing future strategies, and demonstrating ROI (and yes, your worth) to stakeholders. In this article, we'll show you how to use Agorapulse to evaluate your campaign's success. You'll get a clear roadmap to turn your data into actionable insights, ensuring that, from this point forward, each social media campaign will do better than the last. 1. Plan Your Campaign Metrics Want a