Just last year, like many small businesses, ATX Auctions Co-Owner Jared Deborer and his team, found themselves emerging from the pandemic-related economic impact of COVID-19. As they reacclimated to the post-pandemic auction landscape, they decided to leverage SMS text messaging to open a new channel of communication and help bolster and refresh engagement. Not only did adding text marketing boost their brand, it also enhanced nearly every aspect of bidder engagement in the process.