Tentpole marketing events are more than a sales boost-it's a great way to increase brand exposure and gain share market. This was exactly what global consumer healthcare brand, Haleon, wanted to achieve for its Amazon campaigns heading into Hot Sale, a key sales event in Mexico. Publicis LeOne, a bespoke agency for the brand, turned to Skai to develop a three-step approach to make the most of its marketing before, during, and after the peak promotional days.