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Posted Apr 30, 2024
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8 min read
IPL Marketing Goals Scored: A Winning Case Study
Introduction Imagine a sporting event that surpasses the US Super Bowl's viewership for every single match, across an entire two-month-long, 74 match season and is arguably second only to the FIFA World Cup. In every match, the air buzzes with anticipation, the roar of the crowd swells like a tidal wave, and the colors of
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