How Storytelling Turned Dollar Shave Club Into a Billion Dollar-Brand
Associated with
Joe Lazauskas Joe Lazauskas
Michael Dubin Michael Dubin
Posted Feb 13, 2018 7 min read
How Storytelling Turned Dollar Shave Club Into a Billion Dollar-Brand

The surprising success of Dollar Shave Club provides an important case study in scaling storytelling effectively and crafting the most relevant, most irresistible content possible.

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