In today's world, there's no shortage of signals to leverage in your tech stack, but the key to success lies in signal prioritization. In this video, we dive deep into the importance of identifying the right signals and methods that resonate best with your audience, ensuring you're not wasting time on irrelevant leads. Learn how to rank signals based on fit, intent, and warmth, and discover how to collaborate with your go-to-market team to create a focused strategy that drives meaningful results. Don't fall into the trap of launching random acts of marketing-optimize your efforts and make each signal count!