There are serious benefits to adding video to your marketing campaigns. 1 billion hours of video are watched on YouTube daily. Executives say they are 59% more likely to watch a video than read an article. Viewers retain 95% of information from a video, compared to just 10% of the same information in text form. As powerful as video clearly is in marketing, there are lots of things to consider when looking to add it to your overall marketing strategy. It's not something to take lightly.