If you aren't already scrolling through TikTok on your own device, there's no doubt you've heard of it-whether from references to viral comedy videos and dances, seeing the TikTok logo in videos re-posted on your other favorite social media sites, or just hearing about how it's the latest platform to take the social media landscape by storm. If you market to Gen Z and younger millenials, plan to create a video content strategy, or both, TikTok is a crucial part of your 2021 social media marketing strategy. @mychaelade FBI won't leave me alone💀😅 and I ate the other half of ramen