Chip and Joanna Gaines' Small-Town Turnaround Playbook
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 Mae Rice Mae Rice
Ivory Bandoh Ivory Bandoh
5 min read
Chip and Joanna Gaines' Small-Town Turnaround Playbook

What comes to mind first when we say, "Waco, TX?" If it's Chip and Joanna Gaines, or the HGTV show "Fixer Upper," that's their expert rebrand at work.

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