If you're a social media marketer in the retail sector, you know what it's like to be frustrated by the ever-changing algorithms of social media. You've probably witnessed fluctuating engagement rates that left you scratching your head. Navigating those hurdles requires not just technical know-how but also patience, passion, and a bit of intuition. Sofia Vinitskaia is no stranger to these challenges. As a marketing professional at Joelle Collection, Sofia has faced and conquered obstacles, from algorithm challenges and influencer content delays to the unprecedented disruptions caused by COVID-19. Her journey offers invaluable insights and lessons on turning social media challenges