Imagine you are looking at an advertisement with absolutely no text. Would you be able to tell what brand the advertisement is for based on the colors used? Color is a powerful tool that appeals to people's emotions, more so than words and even graphics. It can create a positive or negative experience. Some of the most successful brands on the market today have become synonymous with the colors they use, not just in their branding but in other visuals as well. Here are a few tips so you too can effectively use colors in your designs and amplify your marketing message.