The past few years have been a rollercoaster for the economy. From the pandemic's shockwaves to skyrocketing inflation and rising interest rates, many of us have been living through a cost-of-living crisis.

In the UK, consumers have had to tighten their belts to stay afloat, and this has had a lasting impact on their spending habits. Even now, as the economy stabilizes, they are still prioritizing ways to maximize value from every transaction.

So, with their expectations higher than ever, how can finance businesses meet consumer demands and get people to keep spending? With access to the best consumer trend data.

Using Similarweb Market Research Intelligence, we gathered fresh data on the most impactful economic trends and consumer behaviors that are, and will continue to, shape the future of spending in the UK in 2024 and beyond.

Let these insights be your guide to understanding demand within the finance sector, connecting with your target audience, and getting that crucial competitive advantage.

Here are just a few of our key findings: