So, you want to dive into Marketo Measure and start building some reports! It's tempting when inheriting an instance, or getting access to a new MarTech tool, to jump right in and start building out. In this article, we will talk through a number of elements of configuration and set-up we recommend reviewing before being able to report meaningfully with Marketo Measure. There are a few reasons why you might want to complete an audit of your Marketo Measure instance. Things like: