Does the very idea of writing a book scare you? It sure freaked me out the first time someone hired me to write one for them. Sure, I had plenty of professional writing and content marketing experience. But writing a book is a horse of a different color.

A book represents an experience like no other your audience has access to today-a chance to sit down with their Kindles, shut off the white noise, and immerse themselves in a world of knowledge. Many of us who consume content on our phones and computers escape the constant barrage of information through books. It's an experience that focuses your learning, and it's far from obsolete.

Consider this: