Today, mobile devices are more personal than ever. People spend
more time texting than doing anything else on their phones, and
texting is arguably the lowest friction method of communication
with no app to download, no new interface to learn, and the ability to
read and return text communications at each person's convenience.
And with email inboxes becoming more and more inundated with
messages, SMS is fast becoming one of the newest, smartest mobile channels through which to market your business; and it's expected to continue growing beyond 2021.