As email marketers, we tend to solely focus on email being the one true key to successful marketing. And while it remains the highest average ROI channel in marketing, a well-rounded marketing approach helps you reach your audience to your company's fullest potential. It's true that email is essential for consumers and businesses alike, but if there's one thing that shares importance with email, it's a mobile phone. Delivra has text-message (known commonly as short-message-service, or SMS) marketing capabilities to help you diversify how you connect with your audience. But before you jump into this marketing strategy, it's worth reviewing what SMS marketing is and determining if it's right for your organization.