Allison is out shopping when she passes a pair of pants displayed in a store window. The pants look amazing, and a few minutes later she's leaving the store with a few bags in hand. Later, she passes an electronics store where an employee intrusively urges her to buy a new phone.

She keeps walking, finding his "in-your-face" tactics to be annoying. Unlike the electronics store, the clothes store successfully drew Allison in without flashing lights or an energetic salesperson. Clearly, the clothing store's strategy - inbound marketing - was the more effective of the two.

The above example illustrates why inbound marketing is such an effective way to expand your audience, particularly online. But what is inbound marketing, and how you implement it into your company's digital marketing? Below, we'll cover eight inbound marketing examples your business can try.