If you're an eCommerce marketer, researcher, or strategist, measuring performance is probably one of your main responsibilities. But to do so effectively, you need to focus on the right data. In other words, you need to understand what your competitors and industry are doing to drive traffic, and how you stack up against them. In short, you need to conduct competitor benchmarking.

As part of a series of blogs using the latest data for 2022, this article reveals must-have competitive eCommerce benchmarking metrics for your business. These insights will help you contextualize both consumer and purchase behavior based on your digital strategy and marketing budget.