Twitter Ads Benchmarks for CPC, CPM, and CTR in Q4 2018
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Twitter Ads Benchmarks for CPC, CPM, and CTR in Q4 2018

Twitter recently shared its user base numbers for the first time, and people were shocked, and not in a good way. Twitter has 126 million daily users. For comparison, Snap has 186 million. But with dropping costs and a CTR up 40% (according to our calculations) marketers aren't getting scared off.

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