You can see why, by combining forces, marketers and designers collide to produce DPAs that are fully optimized for different channels and campaign tactics, for spot-on results. While performance marketers focus on driving measurable results, their other half are working on crafting compelling messages and creating visually appealing content that resonate with their target audience. Guided by a thorough brief, these two teams bring creativity and data together in a magical fusion, where the highest-performing DPAs are born. Next time you land a DPA campaign, make sure you've got the dynamic duo in the room!