Joshua Hardwick is an artist.
In his work at ‪@AhrefsCom‬, he seamlessly weaves product into the content, to create work that is memorable, useful, and immediately actionable (if you have the tool)
Technically, you could do it without the tool, but you immediately feel just how challenging it would be if you tried.
🗣️ In our conversation we discuss 🗣️
👉 How aHrefs selects topics that can tie into product usage
👉 Their unique peer-review editorial process
👉 Why deep product knowledge is essential