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Posted Aug 10, 2021
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5 min read
How Asana.com uses PLG to increase market share – Reprise
Asana has been product-led since its inception in 2008. Its founders Dustin Moskovitz and Justin Rosenstein were keen on disrupting the atrocious B2B product experiences that seemed to be our only options at the time. I even remember them developing their own framework called LunaScript, which was supposed to be lightning-fast and improve the overall user experience.
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