It is rare to discover a brand that is not engaged in email marketing. In today's market, 85% of B2B companies consider it a pivotal element in their content marketing strategy. Whether promoting new products, distributing weekly newsletters, or nurturing leads, everyone seems to be leveraging the power of email. However, with numerous brands vying for attention, standing out in inboxes demands innovation and adaptability.

Since it's such a pivotal part of a marketing strategy, let's dive into 1:1 emails and how marketers can elevate their email marketing strategies to cover more of the top-of-funnel prospecting and communications that drive engagement and streamline the handoff to sales.