You know that email marketing is an important tool to use to grow your real estate business. It is so important because it as a median ROI of 122% according to DMA and Demand Metric – a return that is over 4 times higher than other marketing such as social media, direct mail, and paid search. This stat is of course based on email marketing that is performing well, but there are some common mistakes that you might be making that hinder this. We've detailed some of these mistakes below, along with how to remedy them.