Associated with
Andy Paul
Posted Aug 9, 2021
•
2 min read
The Paradox of Confidence
In the fairy tale we all heard as kids, Goldilocks famously found the balance between her porridge being too hot or too cold. Sellers are similarly challenged to strike the right balance between being less than confident and overconfident. Failing to find this balance can lead to unpleasant encounters with the Three Bears of sales: [...]
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