What things are you researching when you're trying to learn a buying persona?

@jed finds other people in his network who are SDR leaders, sale engineers, and gets them on team calls for feedback

@jack mirrors the marketeer's voice and translates that to his sales outreach to find the gems

@dan puts himself in the buyer's shoes to find out what they care about and where they hang out and becomes the subject matter expert

@zoe emphasizes the importance of making sure you are researched and understand the specific ways your problem solves the problem they're having right now.