As the snow starts to fall and the scent of gingerbread fills the air, businesses are gearing up for the most wonderful time of the year. Beyond the tinsel and twinkling lights, the holiday season offers a unique opportunity for businesses to sleigh their CRM game and build stronger relationships with customers. In this festive blog post, we'll unwrap the magic of holiday CRM best practices that will not only spread cheer but also ensure your customers remember your brand long after the last Christmas carol fades away.