Reddit is on track to join other publicly traded social media companies in its Wall Street debut.
Famous for its message boards and network of niche communities, the San Francisco-based platform filed confidentially with the U.S. Securities and Exchange Commission (SEC) on Dec. 15, writing on its website that "the number of shares to be offered and the price range for the proposed offering have not yet been determined."
According to Reuter's Sept. 13 report, Reddit hoped for a valuation of more than $15 billion.
Before the initial public offering (IPO) buzz, the company was making headlines in mid-January 2020 when Reddit users drove 'meme stock' rallies. That led to a whopping 1,600% rise in GameStop's (GME) stock price and a rapid increase in unique visitors to reddit.com before the stock price and traffic returned back to earth. Unique visitors are climbing once again.