In this increasingly complex and dynamic B2B marketing environment, marketers are struggling to keep up with legacy demand and ABM strategies. Cutthroat competition and advancements in AI technologies are driving the need for B2B marketers to take full advantage of any and all tools available to stay one step ahead of their competitors. This means connecting quicker with more buyers, discovering and nurturing more opportunities, operating with accounts at a higher scale, and analyzing higher volumes of interactions even more precisely in order to optimize the delivery of the right campaigns to the right people at the right time – before their competitors do!