The world of digital sales is undergoing revolutionary change with never-before-seen scale, speed, and complexity. The old ways of selling and serving customers and delivering products are no longer valid for many brands. This revolution in digital sales has created new global competition where customer experience is crucial to success. As a result, companies who formerly lagged are finally taking steps toward digital transformation. Leading brands understand that this is not only the era of technology, but also the era of the customer. Technology is needed, but customer understanding is everything. This is a wake-up call to build a winning digital sales machine and put experience at the center of your business.