With email marketing driving $44 for every $1 spent, this strategy is one of the best ways for you to nurture qualified leads into sales for your business. If you want to maximize your return on investment (ROI), you must ensure you create an effective strategy. And that means avoiding common email mistakes.

On this page, we'll share nine email marketing mistakes to avoid, including:

1. Neglecting the welcome email
2. Cutting off subject lines
3. Unprofessional design
4. Neglecting your call to action (CTA)
5. Forgoing personalization
6. Sounding overly salesy
7. Refraining from using automation software
8. Neglecting to test your emails
9. Forgetting to prune your email list