Welcome to our series #KnowYourMIV. To kick off our series this year, we examine the success of the major collaboration of Mega Influencer, Karen Wazen with Roberto Cavalli for the launch of their new perfume called Paradiso. Karen is a Lebanese influencer and fashion entrepreneur based in Dubai. She began her digital influencer career by creating a blog called Karen's Choice in 2016 and has now expanded this to an impressive fan base of over 7.3 million on Instagram alone and of more than 12 million of followers across her social media platforms. In December 2018, Wazen launched a namesake eyewear collection and was ranked in Forbes' Women Behind Middle Eastern Brands List consecutively in 2019 and 2020.