When you enter a new store, chances are, you don't immediately rush to the cash register. At first, you take some time to stroll through the aisles and see what the store is about. Then, you pick up an item or two to get a closer look. Finally, after you're done looking, you may be ready to talk to a shop assistant.

Exploring a new website isn't that different. Your new visitors want to get a general idea of what your resource has to offer before committing to anything. In a way, it's your obligation to give them that precious time to look around and process what they see. This will allow them to develop some interest in your brand and make more mindful decisions.

In this post, we're going to be talking about the importance of pop-up timing. When should you display your pop-ups? How much should you wait? What can happen if you break those unwritten rules? We'll answer these and other questions and share some tips on how to develop a perfect formula for your pop-up marketing.