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https://www.marketo.com/cheat-sheets/introduction-to-content-marketing/
Convincing prospects to buy into your brand comes down to creating perceived value for your products and services. People are not receptive to hard-sell messaging right away, so you have to guide them down a path that helps them feel engaged and helps them solve a key challenge or address an unfulfilled need. To lead them through this journey, you need to be armed with an arsenal of engaging, relevant content.