The ecommerce company used X-Ray to learn who is visiting their site and what products they are shopping for (even without adding items to cart or creating an account) and to remarket to visitors with high-converting abandoned cart email automations in Klaviyo.

They also used X-Ray leads to expand their reachable Meta Ads remarketing and lookalike audiences, which had been limited due to Apple iOS, Chrome and Safari privacy updates. The combined remarketing strategies generated 17.5X ROI.