Are you struggling to differentiate your agency in an increasingly competitive market? When established strategies stop working and larger competitors seem to win all the best clients, do you stick with what you know or make a bold pivot?

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For agency owners, recognizing when to transform your business model isn't just about survival-it's about turning market challenges into genuine strategic advantage.

Today, we're joined by Kristina Coughlin, General Manager of AdParlor, who led her agency through a remarkable transformation from traditional paid media to creator-led marketing.

With 16 years of experience scaling 7- and 8-figure marketing programs for startups and Fortune 100 companies alike, Kristina brings practical insights on executing strategic pivots that drive both client results and agency growth.