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Posted Apr 21, 2021
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5 min read
IAB 2020 Digital Adspend Study Details 10% YoY Growth for Affiliate Channel
April 21st marked the release of the annual IAB / PWC Digital Adspend Study which looks to measure the value of the digital marketing industry in the UK. IAB UK Digital Adspend has been the official measure of the size of the UK digital advertising market since 1997. It is formed of a census of major UK media owners and intermediaries, and includes smartphone and non-smartphone advertising.
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