In digital marketing, data is king.

It provides your business with actionable insight into your website, helping you see how users interact with your site, as well as how your competitors approach online marketing. You can even use it to power OKRs. To get the most from your website analytics, however, you need the best web tracking and website optimization tools.

Get ready to learn (and earn) more from your site's analytics with this breakdown of the best website analytics tools.

From free to paid, this post covers the most useful platforms for every company size, making it the perfect resource for you and your team.