The way your brand engages with customers greatly determines the success of your business. A loyal customer brings not only recurring busines, but a referral through word of mouth has the most impact on a prospect's psyche. In other words, loyal customers are worth their weight in gold.

Your customer service team members play a crucial role in your business interactions, which is why it's necessary to ensure that they're at the top of their game. In this blog, I present certain practices that you can implement to do just that