Key takeaways from this episode:

Be customer-obsessed. As a current CMO and a former CEO, Bala understands the value of taking a customer-centric approach by listening to their needs first. While many entrepreneurs may think of finding solutions first and identifying the problems second, Bala suggests taking the inverse approach to ensure your product is addressing a real pain point for customers.
Appeal to psychology. Bala explained that there are two major personality types: one that will be more drawn to emotive storytelling, and one that is more swayed by facts, statistics and analysis. When creating content, it's important to understand how to appeal to these two distinct psychological profiles by crafting a compelling story that includes elements of both.
Don't forget about product channel fit. One of the main points Bala helped to drive home during the episode was the importance of finding the right product channel fit instead of jumping straight from product market fit to product growth.
Although it can be tempting to hit the ground running, it's essential to take the extra step of considering the message you're trying to convey, the offer and audience segmentation.